Celebrities experience the mechanisms of social media in a way that the majority of people never will. Their experiences using social media are valuable to anybody with a passion for making the social sphere pro-social. This year, a featured session at SXSW Interactive gave audiences the opportunity to learn from a famous woman whose social […]
SXSW has long been a place where up television programming is previewed before it is released to the public. In previous years, however, this opportunity was not made available to Interactive badge holders. This year, that changed. Episodic screenings were open to Interactive attendees for the first time. One of the screenings Interactive badge holders […]
We can neither confirm nor deny that this is our first tweet. — CIA (@CIA) June 6, 2014 Admist fears for running out of content and concern for security of classified material, getting the Central Intelligence Agency of the United States on Twitter was almost a clandestine operation all it’s own. Carolyn Reams and Preston Golson […]
Have you ever rejected technology? Whether it be to choose a paper book or printed Polaroid over a digital book or photo. Whatever the reason, the panelists during this talk believe that humans are revolting from tech because they crave touch experiences. We have a need to feel objects vs interacting on a glass screen. Marianna […]
We’ve seen the trends of companies becoming more invested in social movements, but how do you balance product, philanthropy and profit? The panel “What’s More Important, Fashion or Impact” looked at this from the perspective of fashion companies. Joining the panel were Miki Agrawal, CEO of Thinx; Kirsten Dickerson, founder of Raven and Lily; Barrett […]
We probably see them and think they’re a real Twitter profile. Or spam. They’re those comments we see online that have little or nothing to do with the topic at hand and clearly want you to click on a link. Those are bots – computer programs created by humans to pretend to be humans and interact […]
First and foremost, Kerry Washington, is fabulous and an inspiration as a person and actress. In a conversation with Ariel Foxman, Kerry talks about social branding and how she engages with fans but also keeps her privacy. Kerry has harnessed the power of social media to promote not only her career and hit TV Show, […]