“This has definitely been a marathon, not a sprint,” said Beth Bellanti, marketing, Tito’s Handmade Vodka. “Really, that’s the story of Tito’s in general.” Although the partnership between Tito’s Vodka and Emancipet, a low-cost spay/neuter clinic that started in Austin, officially began about a year ago, Bellanti said their relationship goes back more than a decade past […]
The “Why HIPAA Won’t Save You – Protecting Data Privacy” panel discusses how medical privacy is a concern for the future of big data. Marc Monseau and three other experts in the health and data community will be discussing this pressing issue. Imagine a young woman and she is going on her usual run with her […]
When Adele Falco, founder of Curious-on-Hudson, which hosts workshops and classes in STEAM topics designed to inspire children, realized that the majority of kids attending their programs were boys – she knew it was a status quo she wanted to change. Falco shared with the audience gathered at her SXSWedu panel this morning that she […]
With the ever-increasing scale of SXSW Interactive has come ever-increasing scope. As technology evolves to touch all parts of our lives, so to has the conference grown to include a broad range of topics and fields in which technology has an impact. This year, Interactive teams up with Bedpost Confessions to make it clear: Technology is impacting ALL […]
If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]
When Cindy Royal, associate professor for the School of Journalism and Mass Communication at Texas State University, first got the idea for a SXSW Interactive panel that would expand upon the importance of platforms in media organizations, she recruited the smartest people she knew to help her. Royal reached out to Trei Brundrett, chief product […]
If you’re the type of person who checks your social media accounts just seconds after opening your eyes in the morning, you are not alone. The thing you might not realize is that your social media habits present marketers with a valuable opportunity. And that’s where Leslie Feinzaig comes in. Feinzaig is the vice president […]