February 2015

Preview: Moving Beyond Reality

Dr. Jason Jerald will be speaking at the panel Suspension of Disbelief in Virtual Reality at SXSWi. He will cover what is most interesting about virtual reality and augmented reality: its potential. Virtual reality is about transcending time and space by going other places and seeing and feeling other things that are wholly outside the […]

IBM's Watson

The last several years the world has been witness to a surge in technology utilizing artificial intelligence. While the public’s view of AI is heavily influenced by their experience with the popular icons in the field—asking Siri what the fox says or watching Watson beat Ken Jennings on Jeopardy—the truth of the industry’s breadth and […]

Top 5 Panels That Bring the Cosmos to Austin

  “When we dream of space we dream of transcendence.” Marina Benjamin When we go beyond our current capabilities and expand into an unknown, we take every aspect of ourselves with us. Our experiences, knowledge, sins, every bit of the human experience comes along for the ride. When we reach the new horizon it allows […]

Preview: Seven Decision-Science Secrets That Drive Behavior

Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results.   Q. How did you come up […]

Preview: Grocery Wars - The Future of Buying Food

While grocery-shopping robots don’t seem to be on the immediate horizon, Austin, Texas, food writer and blogger Addie Broyles and Supermarket Guru Phil Lempert will shed some light on what our food-buying futures do hold in their upcoming session “Grocery Wars: The Future of Buying Food.” “I am a grocery nerd,” Broyles said. “I love […]

Preview: Doing It in Public - BLEs and Modern Storytelling

According to Lisa Woods and the rest of the ‘Doing It in Public’ panelists, beacons, or Bluetooth Low Energy devices, will be the next big trend in the Internet of Things. BLE technology has primarily been used in retail and advertising, but with the Asunder project, this group suggests beacons be used for storytelling purposes. […]

Preview: Interstellar Social Media - A Talk With Tony Darnell

As part of whetting your appetite for all things cosmic at SXSWi, I had the opportunity to talk with one of my former colleagues from the Space Telescope Science Institute (STSci). Without further ado below is the little chat I had with Tony Darnell. As part of our full disclosure that we worked together, he […]