Brand attachment is more than just preference. It’s about a brand becoming an extension of a consumer. What brand are you attached to? This is the major topic Larry Vincent, executive director of UTA Brand Studio, has been researching, asking questions such as how and why people attach to brands. He will be discussing his […]
By Melody Mendoza The way businesses are using the Internet, specifically social media, is fairly new. There isn’t a how-to book for businesses; it’s sort of developing right in front of us. As a result, businesses aren’t really sure how to handle customer service online. Call centers are still utilized, which that may be effective […]
Date: Sunday, March 9, 2014 Time:12pm-1240pm Location: Austin Convention Center, Ballroom G, Austin Convention Center So you have a brilliant idea for a book. No, lets take it further. You have a finished manuscript! And you’ve even self published! Now how do you sell it? Tim Grahl aims to answer this exact question and more […]
Data journalism isn’t just for data journalists anymore. At least, that’s what Megan Kilgore hopes to see change. Kilgore is the digital marketing manager at the Capital Area Food Bank of Texas, and her panel Why Nonprofits Should Embrace Data Journalism is looking to expand the core concepts of data journalism and meld them with […]
The future of transportation is in technology. We don’t call a cab anymore; their’s an app for that. Car share and bike shares are a growing business. Growing cities are looking to the growing amount of data available to solve traffic problems, decrease accidents and increase mobility. At SXSW companies are addressing the new challenges […]
Kristina Eastham a digital strategist at Digitaria, a digital strategy agency, described her panel inspiration coming from talking about how technology changes our language. She described this as “a kind of boring topic.” At SXSW this topic is anything but. As a veteran SXSW panelist she will moderate the panel “If Content Is King, Who […]
Date: Saturday, March 8, 2014 Time: 12.30pm – 1.10pm Location: Austin Convention Center, Ballroom G, 500 E Cesar Chavez St Do you consider yourself a creative individual? Or are you one of those people who dreads brainstorming sessions? Is creativity a genetic trait? David Burkus’ new book The Myths of Creativity: The Truth About How Innovative […]