Art and social media are not necessarily things that you would think compliment each other. One seems a thoughtful, deep and meaningful media while the other is often regarded as fleeting and meaningless. However, Dan Fletcher who is founder of Beacon, a startup that connects readers and writers to fund journalism and artist Tanja Hollander beg to differ. In this panel, they showcased how social media can be used to create new forms of art and discussed how brands can use artists to make their social media interesting, engaging and memorable.