It has often been said that music can cross boundries. In the age of the millenials, this is resonating even more. More marketers realize that the way to reach the new generation is not through segmentation by demographics. The best way to reach your audience is by the power of music.

Jake Katz, Vice President of Audience Insights & Strategy at Revolt TV along with Kevin McGurn of Shazam, Kevin Kusatsu of TMWRK Management, a talent management company and Javier Farfan who is Senior Director of Culture and Music at PepsiCo discussed the power of music when it comes to reaching your audiences, what it takes to make that communication effective and the way millenials identify themselves.

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