Future 15 – Content + Distribution (2)

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  1. Entertain Latinos Online – Beatriz Acevedo
  2. MiTuNetwork

    MiTu Network@MiTuNetwork
    @MiTuNetwork started w/ 20 channels, now 450. Started w/ 100k subs, now 3.2M, 250k monthly views now 47M #mitu #youtube #sxswi #sxsw #latism

    Sat, Mar 09 2013 15:51:26

  3. MiTu is a channel network compromised of Latino creators. They have formed a community to empower creativity and help grow business. Latinos are typically not known as entrepreneurs. MiTu wants to change this.
  4. #mitu Entertain Latinos Online is on the plate. #sxsw http://pic.twitter.com/ZwLjBJjNSm
    voxavila
    ·

    Sat, Mar 09 2013 15:41:17

  5. 56% of all US growth is hispanic. This market is highly underutilized.
  6. alextanPR

    Alex Tan@alextanPR
    Hispanic buying power – $1 trillion #MiTu

    Sat, Mar 09 2013 15:43:10

  7. Jen_Altheide

    Jen Altheide@Jen_Altheide
    Great content without a platform is invisible #MiTu #SXSW

    Sat, Mar 09 2013 15:47:29

  8. We are in a whole new America. Latinos are a niche market and there are great opportunities to target the Latino demographic.
  9. Designing for Real-Time Marketing – Tyler Travitz
  10. We may be biased, but #RTDesign truly was the best yet. Congrats @tylertravitz on an amazing presentation. #SXScout http://pic.twitter.com/HTePl3ph85
    GolinHarris
    ·

    Sat, Mar 09 2013 16:31:58

  11. Real -time marketing is authentic communication delivered at the right time and place with the right message often linked to other stimuli.
  12. zoewithdots

    Zoë Ann Baker@zoewithdots
    Real time marketing is opportunistic like the “smart little cookie” that was the @oreo Super Bowl ad #rtdesign #RabbitsDoSXSW

    Sat, Mar 09 2013 15:58:04

  13. In the moment, includes other content, human driven, organic and driven by news cycle.
  14. tealtalk

    Jeremy Nettles@tealtalk
    Real time marketing isn’t going away because it amplifies other marketing efforts and changes consumer behavior. #RTdesign #sxswjax

    Sat, Mar 09 2013 15:59:29

  15. Real-time marketing ties in the brand, the moment and the message with visual content. The message has to be authentic and you have to understand the brand and who you are working with. Being involved early in the process helps lend to your creative voice.
  16. thrimpth

    Sandy@thrimpth
    #rtdesign needs to be planned for, just not planned.

    Sat, Mar 09 2013 16:02:07

  17. It is not trying to solve design problems, it is about conveying a message in a relevant matter.
  18. alextanPR

    Alex Tan@alextanPR
    Designer tips – Prep assets, establish look and visual consistency #rtdesign #sxcout

    Sat, Mar 09 2013 16:04:03

  19. Being successful requires collaboration. Many teams are establishing mission control style centers.
  20. tonia_ries

    Tonia Ries@tonia_ries
    realtime marketing requires collaboration. need acct mgt, creatives, commty mgrs, client and legal in mission control center #RLTM #RTDesign

    Sat, Mar 09 2013 16:05:53

  21. Marketing is catching up with the speed of communication. As marketing continues to change, designers will have to adapt.
  22. dailydil

    Dilini Fernando@dailydil
    “in the future real time marketing will just be marketing” -travitz #RTDesign #sxswxi

    Sat, Mar 09 2013 16:08:47

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