Customer Support Gets Augmented Tuesday March, 12 3:30-4:p30 Austin Convention Center Ballroom BC Augmented reality enhances the perception of reality by offering a “real-world” environment through computer-generated sensory input like video, graphics or GPPS data. Typically this innovative form of reality has been used for marketing purposes. Hewlett-Packard is taking it one step further by […]
PR for Crowdfunded Projects in Age of Kickstarter Monday. March 11 3:30 – 3:4p5 Hilton Austin Downtown 616AB Anyone familiar with public relations knows the importance of building relationships and getting a message out. Typically PR agencies are known for their work with already established companies. However, within the last year PR specialists have gained […]
If you want something done right, do it yourself. John Keefe will discuss how data journalists can use new mobile technology to gather their own data and better cover issues that affect their communities on a panel at SXSW Interactive. As senior editor for data news and journalism at WNYC-New York, Keefe works the station’s data […]
Last year marked the first annual SXSW Create event, where makers and hackers demonstrated their creativity, tools and technique. It began as a one-day, badge only event but will expand this year. “Last year we put this on very quickly, so that was sort of the best we could do at the time,” said Aaron […]
From football teams to creative teams, former vice presidents to shareholders, it’s been a big week in digital media and tech news.
Austinites attending SXSW Interactive gathered at the White Horse honky tonk on East Comal Street Monday, Jan. 28 for free drinks, live music and a chance to connect with others who will attend and participate in the festivities come March. But this party wasn’t just for badge holders. John Wagner, a business development manager at […]
Top tech companies, start-ups and venture capitalists are not the only forward-thinkers attending the upcoming South By Southwest Interactive conference this year. The Community and Activism programming tract features leaders across the tech spectrum, including business heavyweights, nonprofit innovators, social entrepreneurs and hackers with hearts of gold, all coming together to talk about how to […]