We all have heard a great story. A story can be sad or funny. When you think of a great story or a great storyteller it is rare that you think of a businessman. One of the few that may come to mind is the great Steve Jobs. He had a great ability to present and make you interested in whatever he was talking about. Storytelling is a form of communication that can be beneficial to  entrepreneurs.

“One of the core elements of storytelling is making a connection with the audience.  A good story brings out the essence of the message in words and images and enables your audience to relate to what you are sharing. New media gives additional tools to choose from to help you create, share and deliver your story in a compelling manner that can further enhance the relationship you are building with the listener.”

~ Lyn Graft, Producer/Founder LG 

Entrepreneurs have to be great storytellers. It is essential, probably even closer to vital. They need to be able to sell people on their product or service and they need to get investor to buy into their dream or vision. Lyn Graft is the speaker for the forum ” Storytelling for Entrepreneurs & Startups”. Graft wants to attendees to understand the importance of storytelling. He feels that the key to good storytelling is to make sure that you have a good core or story to begin with. You need to have a story that will make people connect with you. What is it that separates bad stories from great stories? Great stories don’t just inform they connect. They connect the storyteller sending the message to the listener receiving the message. You can use fishing as an analogy because if you lack a good core or “bait” then you will have no one “bite”or buy into your story. So when attendees leave the forum they will be sure to leave with an understanding of not only how important storytelling is but also how a strong story can do much of the work for you.
For More info on Lyn Graft:

Follow him on Twitter
Read his blog
Look at his website
View his SXSW Interactive forum