By: Eileen Suarez

Oscar Rojas, a Senior Business Leader in Ogilvy PR Mexico, and Lorena Carreño, President of the Mexican Association of Public Relations Professionals (ProPR) are doing a presentation at SXSW that has never been done before called The State of PR 2.0 Industry in Mexico. 2012 will be the first year that ProPR conducts and publishes a research on the local industry in Mexico. They will provide a big picture of how digital communication and the social media industry is developing in Mexico, as well as presenting the challenges and opportunities for the future.

Below is a video from Ogilvy PR Global CEO, Christopher Graves on Ogilvy Media Influence:

Before working for Ogilvy PR Mexico, Oscar developed strong relationships with business, technology editors and journalists, as well as some of the top bloggers in Mexico. He has worked with various of influential companies such as the Jeffery Group in Mexico, LG, FedEx, Airbus, British Airways, Dell, American Express and a variety of other companies.

He is currently an active member of the Social Media Club in Mexico City and is responsible for the Public Relations Committee. Oscar has a bachelors degree in Communications from the Universidad Nuevo Mundo and a Master’s in Enterprise Communication with an emphasis in Digital Technologies from the Universitat Pompeu Fabra in Barcelona, Spain. If one is interested in going in to the public relations industry, Oscar suggests keeping up to date with news and trends and constantly look at how the industry is changing. “It is important to stay current with the latest trends and to understand the new world and adapt it to our daily jobs,” says Oscar.

Below is an interview in Spanish where Oscar talks about crisis communication in Mexico:

At Oscar’s and Lorena’s presentation one can expect a lot of numbers, demographics and habits of the PR in Mexico, some case studies of excellent campaigns from brands and agencies. They will give a real snapshot of how they are doing business as well as the key players. When asked about Oscar’s thoughts on SXSW, he states, “It is really great to be at SXSW for the second year in a row and it is very cool that there is a Latin American track. This track that SXSW has created is a great opporutinty for those who would like to network with different companies from Mexico. My expereince in the last 10 years has been working with a lot of agencies that have offered a lot of services here. This is a great opportunity to connect with people and for them to expand their messages to Mexico.”

Some questions that will be answered at the presentation are listed below:
Whats the current situation of digital PR industry in Mexico?
How many “traditional” agencies are still not offering digital services?
How many “social media agencies” exist in Mexico?
Who are the top companies and brands in digital communications?
Which are the main case studies of digital PR in Mexico?
To learn more about this presentation go to The State of PR 2.0 Industry in Mexico

*Note: This presentation will be in Spanish