“Location-based game” is a mouthful. Zach Saul and John-Paul Walton, founders of Dokobots suggest instead the term “geogame.” A geogame “uses technology to augment the real world.” Most people are familiar with the top location-based social media tools, Foursquare, SCVNGR and Gowalla, but Saul and Walton said geogames have great opportunities to grow beyond simple […]
Well, there wasn’t fire, but that didn’t cool down the excitement for the first big chat of SXSW Interactive. This featured event delivered on the big idea philosophy right off the bat. Publisher Tim O’Reilly, as interviewed by Web entrepreneur Jason Calacanis, spoke about “happy accidents” that turned out to be successes during his career, […]
The first panel of the day was a marketing strategy panel led by Dave Peck (Social Media Strategist for Meshin) and Kriselle Laram (Creative Strategist for Bullfrog Media) where the main message was that we can learn valuable marketing lessons from kids. The most important thing that we can learn from kids is to keep […]