John Gerzema is a marketing whiz, WSJ best selling author and President of BrandAsset Consulting, overseeing strategy across the Young & Rubicam Companies, Board Advisor/Wanderfly Gerzema has spent his career creating and guiding the brand strategies of many of our household names: McDonald’s, BMW, Coca-Cola, United Airlines, Holiday Inn and more. Today, as Chief Insights […]
Kiratiana Freelon’s panel is one that hits close to home. As a minority female, there are quite a few roadblocks on my way into the tech world. Freelon writes a popular travel blog from a black perspective. As a minority blogger, she wants to close the digital divide between minorities and the tech world. Minorities […]
Laurence Musgrove takes teaching to a different level and forces you to observe rather than simply listen. On one of his websites, theillustratedprofessor.com, he blogs about class lectures and other events in his life through rough illustrations that are quite entertaining. One of my favorites is one from Nov. 12, that reads: “There is about a month […]
I took some time to chat with Jason Lengstorf, founder of Ennui Design, about his SXSW panel “I’ve Never Met My Coworkers – Running International Teams”. During this session both Jason and his colleague Tom Sturge (http://twitter.com/tomsturge) are planning to share their experience on how they successfully converted Jason’s business, Ennui Design, from a one-man […]
When beginning an online community, administrators often begin with attempting to create a social space for individuals with similar interests to share and discuss. Much work and planning goes into the launch of any site, forum, brand, etc. Now take all that hard work and watch it disappear by following the steps in Patrick O’Keefe’s […]
A huge factor in an online business’s success is the ability to listen to what your consumers want, and then act on it. Justin Clemens feels that this is what cost MySpace its lead in the social networking arena. “Everyone said it was ugly and the page was overcrowded, and it still is,” Clemens said […]
Sleeping Giants – SXSW vs. the Edinburgh Festivals in 2020, a SXSWi panel facilitated by Kath Mainland of the Edinburgh Festival Fringe (http://www.edfringe.com/) will examine the differences (and similarities) between Edinburgh’s successful (and more traditional) festival hosting style and Austin’s SXSW “festival” (though it is oh, so much more). Ms. Mainland’s focus in this, her […]