Just a few days before SXSWi starts, I spoke with Texas State University School of Journalism & Mass Communication alumni Andrew McNeill and Sarah Garcia. Andrew and Sarah both currently work at SXSW, and I was able to do a quick interview with them at the new SXSW headquarters located at the corner of Bowie and 5th St. in Austin.
Here’s what they had to say about new additions to this years festival, how the staff is preparing and what’s it like going from the role of student/attendee to coordinator at SXSW: