If ever there were someone who should eat her words, it’s Maureen Evans. All 140 characters.
Also known as @cookbook by more than 65,000 Twitter followers, Evans regularly tweets whole recipes she’s boiled down to the character limit. Her recipe shorthand is so good, she even has space for periods.
A typical tweet: “Monster Cookies: cream ⅓c br&wtsug/3T buttr. Beat+egg/t vanil. Mix+1½c quickoat/¾t soda; +⅓c chocchip&m+m&raisin&nut. Form16balls; 10m@360F.”
Evans will be presenting her new book “Eat Tweet,” which features some of her best 140-character bites, at SXSWi on March 14, at 5 p.m.
“I’m just wondering which tiny recipe to prepare and sample out for the hungry crowd,” she said.
For creative types
Also among the book readings at SXSWi is “The Creative Process Illustrated: How Advertising’s Big Ideas are Born.”
“We’re so honored to share our work at SXSWi — we’ve always been impressed with the energy and discovery that happens there,” co-author Glenn Griffin said by e-mail.
Griffin, who teaches courses in creativity and portfolio development in Dallas, wrote the book with University of Oregon professor Deborah Morrison.
“We’ve always been fascinated by the process that leads to amazing ideas and work,” he said. “That’s probably because we as teachers are lucky enough to witness the beauty of process every day with our students.”
During the course of writing the book, Griffin and Morrison asked creative directors, art directors and writers, “How do you get to the idea?”
In one case: “We love Kevin Roddy’s (former CCO at BBH – New York) process drawing for the statement it makes about creative expertise and how veteran thinkers really do build a cognitive repertoire that prepares them for almost anything thrown their way,” he said. “His illustration, with every line segment, shows us how skillfully people who develop ideas for a living can select and apply the right approach for solving any problem.”
For music/book lovers
Josh Ritter, a much-lauded American singer-songwriter and guitarist, will be reading from his first book “Bright’s Passage” on March 15 at 12:20 p.m.
Ritter’s book isn’t about music, though. It’s described on the SXSWi schedule as “a story about the unlikely journey undertaken by a veteran, his infant son, and their guardian angel in the aftermath of World War I.”
He said on Twitter Feb. 4, “Just did my first reading from my book. By ‘reading’ I mean profuse sweating, throat clicking ad nervous tremors in the legs.”
Curious about Ritter’s music? Listen to his live session recorded by Daytrotter.com.