SXSWi isn’t just for citizen journalists. People who work in TV, radio and print news will also have plenty to learn.
Having worked in TV or radio news for ten years, I’ve seen first hand that the news industry needs help. Some stations get social media and the digital age, but there are still a lot that don’t. So here are the Top 5 panels that can provide some insight and advice for professional journalists. You’ll quickly notice that these panels are focused on “what’s next.”
5. Journalism Next: Thriving in the Digital Age (3/16, 10:30 a.m.) – Mark Briggs from Serra Media calls “Journalism Next” a guidebook for digital reporting and publishing. This panel will focus on all the tools journalists need to know to survive in their changing industry.
4. Process Journalism: Getting it First, Getting it Right (3/14, 9:30 a.m.) – Process journalism is a term you’ll hear often in a newsroom. Stories evolve and change. Yes, there is constant pressure to be first with a story – but the pressure of getting a story right should never leave a journalist’s mind. This panel focuses on the ethical challenges of news reporting in the social media age. Plus, where else can you see people from the New York Times and TMZ on the same stage?
3. Online News of Tomorrow (3/14, 11:00 a.m.) – This panel is all about where news is headed. What are the online sources of tomorrow? Panelists will look at the innovations happening right now in news and what else we’ll see in the future.
2. How to Save Journalism (3/16, 3:30 p.m.) – This panel features some heavy hitters: Jeff Webber from USA Today, Kelly McBride from Poynter, Matthew Palevsky from The Huffington Post and, most famously, Drew Curtis from Fark. Instead of harping on the death of journalism, this panel promises to look for solutions on how to save it for the 21st century.
1. The Effects of Twitter on News (3/16, 5:40 p.m.) – Twitter has the power to revolutionize the news industry, if the industry completely embraces it. Do you know how hard it used to be find people impacted by certain stories? The hours it took driving around town, looking for someone to interview? Now, you just tweet what you’re looking for and a few minutes later you have countless people to talk to. That’s just one example. Every TV station and newspaper should be forced to watch this panel.
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I’m excited to go to a mix of panels about cutting edge technology and about traditional media, and to see where the two might logically intersect.
I look forward to seeing you at a few of the above.