While most of the panels hosted in room 18ABCD at the Austin Convention Center are for SXSW Interactive, a few are for SXSW Film, including a panel that was scheduled to have film director Quentin Tarantino.

Room 18ABCD is one of the few rooms that allow both film and interactive inside.

People showed up to the morning interactive panels Saturday solely to save their seat for Tarantino’s film panel at 12:30.

Normally, SXSW personnel do not clear panel rooms of the audience to prepare for other panels.  However, SXSW made a sudden decision to empty out 18ABCD after the interactive panel “How To Create A Viral Video.”

People waiting during the interactive panels jeered and scoffed when they were told they were to give up their seat prior to Tarantino’s scheduled panel.  Some stood up and left the room before the interactive panel began.  Some angry seat savers made minor threats to the SXSW interactive crew.

No one was harmed.

The entire crowd waiting for Tarantino actually fit in the room.

There was a lot of hoopla for Tarantino’s panel. Too bad Tarantino was a no-show!

Here is video of SXSW Interactive telling the audience they must clear the room after the viral video panel: