When it first got off the ground, we all probably thought that Bing would suck (and perhaps some still do). But, we’re hearing more and more about “the decision engine” everywhere we go. This panel mainly discussed the site’s marketing strategies and what they did to get Bing noticed online. Talking mostly about user engagement through “cashback” attempts with Farmville (garnering over 400 million users in under 24 hours), viral youtube videos, pleas for video submissions, twitter discussions, and other interactive means, the panelists covered value exchange and user participation.
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Aside from the hilarious commercials, I’ve been against Bing from the start. Why do we need another search engine? Google works just fine. Besides, Google is now synonymous for “search online.” Can you imagine saying, “Let me Bing it?” No. I think Google is here to stay.
That being said, maybe I should give Bing a chance. After reading this post I tried a few searches on Bing. It has some cool features that enable a cleaner and more organized search. Google could learn a thing or two…and they probably will.
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