March 2010

Selling Sub-Culture without Selling Out

There is something amazing about listening to different people with different experiences and different expertise talk about the same thing.  It is especially amazing when the topic is as tough as the one of creating relationships between sub-cultures and the corporate world.  It all came together at the Sunday afternoon at the Selling Sub-Culture without […]

Social Media and China: Different Than You Think

Most of us believe that the Chinese cannot use social media to its fullest potential because of its government’s restrictive internet policies. But according to the panelists of “Social Media and China: Different Than You Think,” this the furthest thing from the truth. Sam Flemming (of CIC) reminded the audience that China has an even bigger […]

While most of the panels hosted in room 18ABCD at the Austin Convention Center are for SXSW Interactive, a few are for SXSW Film, including a panel that was scheduled to have film director Quentin Tarantino. Room 18ABCD is one of the few rooms that allow both film and interactive inside. People showed up to […]

Africa 3.0

Africa, contrary to what we might be led to believe by the news, is not all famine and civil war. Internet use on the continent is skyrocketing, and investors in the human capital of various African nations are making their presence felt. Teddy Ruge, co-founder of Project Diaspora, described Africa’s ascent in the tech world […]

Exploiting Chaos: How to Spark Innovation During Times of Change

Jeremy Gutsche, “chief trend hunter” at TrendHunter.com, woke up the hungover Sunday morning crowd with a lively panel on innovation and trending.  Displaying the subversive attitude that one would expect from a trend expert, the charismatic speaker started his lecture by stating, “Cool is not what’s popular.  Cool is unique, cutting edge, and viral.” Gutsche […]

Influence and Innovate:  Transforming Media Education

Cindy Royal, Tyson Evans and Matt Waite all have backgrounds that one wouldn’t think would lead them to new media.  Today, all three are in professions that are transforming the world of communication.  The mission of this panel was to discuss what future communication professionals need to know, and how to teach it to them. […]