The panel, organized by Nova Spivack of Radar Networks, has differing views on the definition of semantics including whether the term should be eliminated all together.  Search and algorithms were a big portion of the discussion and each expressed concerns over the lack of a reliable return rate.  Many searches take place on the web every day where users are provided with links to a place where answers may be.  What users really want is to know for sure.   Search and links are good for data retrieval; however, this information needs to do something for users. For valuable results, users must overcome the need to find answers by understanding what one wants; an ability to filter out the clutter. In other words, many people are tired of spending 30 minutes booking a flight. User’s desire structured data where the clutter has been filtered out.  There is more information out there than ever and users can only get limited results through a search engine. Search engines show literal matches and users want a level of abstraction that means something to people. With all the information that’s available, we need a better way to find it. This panel believes that slowly this is happening. Computers are beginning to understand what we want them to do. The web is starting to work together, visible with tools such as API’s. The web is starting to get to know who is asking the questions and can therefore provide more reliable results.