By Gio Metcalf

In a panel called “I Don’t Trust You One Stinking Bit,” Chris Brogan, president of New Marketing Labs will discuss the importance of what gives people confidence on the web and how his company can help any business create a company that users will love.

Chris Brogan is a New York Times and Wall Street Journal best selling author with his new book Trust Agents. Chris has been using social media and technology for years now to help companies, businesses and organizations build reliable online relationships with their users. Brogan’s blog has been in the top 10 of the Advertising Age Power 150 and the top 100 on Technorati, making him known as a leader in social media. Brogan also consults with Fortune 1000 companies on their social media strategies. New Marketing Labs was created by Brogan to help companies revamp their business by integrating social media into their marketing strategies.

For this panel several questions will be discussed concerning on-line confidence and what businesses could do to ensure their users feel safe. Questions addressed will include:

• “Why do we trust people online? and What makes us trust companies?”
• “What are the consequences of misplaced trust?”
• “Why trust can be easier to develop on the web than off,”
• “What is social proof?”
• “What makes a user want to embrace and spread your message?”

Brogan is excited to talk about his new book. Trust Agents deals with how to build attention, reputation and trust in this age of uncertainty. Brogan thinks that SXSW will be the very best crowd to talk about the issues in his book in a bigger way. “I’m always happy to speak to groups of smart people. My company thrives in the social software space, so this is my people,” Brogan said.

From all the comments made on the panel picker it seems that people are extremely excited to hear Brogan speak. He speaks all over the United States, so this panel is sure to be interesting. When asked what he loved most about his job he replied,”It’s my chance to really share with the world an execution experience instead of just my ideas. I blog about my ideas. This is my chance to do something with those ideas in the real world.”