If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]
We live in a world where people can actually make a living by creating and managing a blog. Although many of these blogs look drastically different from when they first became popular, the basic idea is still the same. Content gets pushed out; people consume and share it. Whether you’re already an expert at running your couponing […]
Based on the most recent statistics of the National Golf Foundation, there were approximately 25.3 million golfers in the U.S. in 2012, which is a three percent decrease of the total number of golfers just two years prior. The panel Old Game, New Tricks: What’s the Future of Golf? will be conducted by a group […]
So what is social TV? Mashable defines social TV as “technologies surrounding television that promote communication and social interaction related to program content.” I’m sure that most of us have live tweeted during a television show or a sporting event, or at least followed the twitter timeline to get the reactions and thoughts of a […]
Many Most of us are aware…we use our phones too much. And we’re similarly aware of the most popular past time within this overuse – checking in with social media. Experts have already postulated some of the consequences of this constant social media barrage. We’re sleeping less, because our glowing screens are keeping our brains awake. […]
Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]
There is no doubt that we are an instant gratification society, especially with our media and the development of mobile devices. With social media channels such as YouTube, Vine and Twitter, we are able to gain information instantaneously, leading panelist Julie Barrios to believe an underlying condition is being developed with our media and technology […]