Interactive Reflections

During the week leading up to SXSW Interactive, I started to panic. How was I supposed to handle something most people

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Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized

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An Interview With Yik Yak’s Founders

SXSW Interactive saw Yik Yak founders Tyler Droll and Brooks Buffington sitting down Monday with Carmel DeAmicis of GigaOm for what

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