Snapchat

Preview: Traditional and New Media's Impact on the 2016 Election

What do Twitter and Snapchat have to do with a century-old print news giant? Well, everything. It’s no secret to SXSW attendees that in today’s digital-first media landscape, traditional news media must adapt or perish. The 2016 presidential election has brought candidates and reporters alike to Snapchat in ever more attempts to engage, inform and […]

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]

Weekly News Roundup: March 8-14, 2015

SXSW: The main theme of the news from the past week was SXSW, which makes sense because it has officially started! The Interactive festival kicks off today, and was featured by the Austin American-Statesmen on Monday because of how much it’s evolved in the last few years.   Some of these changes include the lack of big […]

Preview: We're All ADHD - Social Media & Attention Disorders

Many Most of us are aware…we use our phones too much.  And we’re similarly aware of the most popular past time within this overuse – checking in with social media. Experts have already postulated some of the consequences of this constant social media barrage.  We’re sleeping less, because our glowing screens are keeping our brains awake. […]