Second Screen

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Embarrassing Bodies: Multiplatform Medical Taboos

These days, multiplatform programming is becoming more of a necessity to TV producers. Although now being adopted by more and more producers, Embarrassing Bodies is a medicial TV show in the UK that was one of the first to adopt the concept in 2007. It has been hugely successful. A quick Google search results in […]

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Crushing Second Screen: The Ultimate TV Companion

When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]