Tagged: new media

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours

During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to...

MaxPreps.com, high school athletics info source

Preview: High School Athletics & Exploitation of Athletes

High School Athletics & Exploitation of Athletes Tuesday, March 12 | 3:30 – 4:30 p.m. Hyatt Regency Austin Hill Country ABCD As a Southerner [specifically, as a homegrown Texan], I can personally attest to the notion that high school athletics reign supreme over many collegiate and professional competitive sports that are consumed by wide audiences...

Martine Syms, publisher for Dominica.

Preview – Black Vernacular: Reading New Media

Black Vernacular: Reading New Media Sunday, March 10 | 12:30 – 1:30 p.m. Austin Convention Center Room 6AB The Black race and media in the United States have had a somewhat muddled relationship ever since Americans began consuming content through media of their choosing. Since the popular, yet racist radio show from decades ago, Amos...

Has Privacy Been Ruptured by New Technologies?

  When was the last time you googled your own name? Ever worried that a potential employer may glance at your facebook or myspace? With all of the recent technological advancements and the growing presence of social networks, the line between what is public and private information has become increasingly blurred. This was the topic...

But I Still Love Technology…Always & Forever

I really can not wait for SXSW Interactive this year. After having an amazing time last year blogging the festival with Cindy’s class, I became very interested in the tech world. We were able to meet many of the panelists and attendees, party at the Web Awards and learn about new technologies that have inspired...