Tagged: music

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John...

Making Music Physical Again

“Print is just a broken touchscreen.” This radical statement introduced the SXSW Interactive audience Tuesday to Kate Stone and Charlotte Brimner’s panel, Making Music Physical Again. Stone, of UK technology company Novalia, explained that she works with bluetooth connectivity to build interactivity based around paper.   By channeling touch, connectivity and data back into everyday physical objects many...

Preview: How We Listen to Music

Although our love for it has never faltered, the way we listen to music has drastically changed in the last 75 years. The addition of streaming services like Spotify has enabled us to listen to an unlimited amount of digital music. So how does having endless listening options affect the way we interact with our...

Preview: Tech My Mind – The Age of Instant Gratification

There is no doubt that we are an instant gratification society, especially with our media and the development of mobile devices. With social media channels such as YouTube, Vine and Twitter, we are able to gain information instantaneously, leading panelist Julie Barrios to believe an underlying condition is being developed with our media and technology...

cheryl b. engelhardt

Preview – Fresh Prince + Downton Abbey: A Perfect Engagement

Composer Cheryl B. Engelhardt will explore how original music can enhance and strengthen quality and branding in Web videos in her panel “Fresh Prince + Downton Abbey: A Perfect Engagement.” Engelhardt said she came up with the idea for the panel after working on a parody video for CollegeHumor.com that combined the theme music from...

SXSWi Aftermath: Social Creation with Adam of Mowgli Games

Startup Village Accelerator Alternate Mowgli Games is soon to release their latest application (Songster) during South by Southwest, the social phenomena they are preaching is what makes this content worth watching. “Songster” is a Facebook application which empowers end-users with music remixing tools. Users participating in this “Social Creation” activity develop pieces of work from...