Fireside Chat with Bob Metcalfe

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March 23, 2012 at 4:12 am



How Not to Die: Using Tech in a Dictatorship

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March 13, 2012 at 3:32 am



Integrated Media Association Conference Begins Wednesday

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March 5, 2012 at 2:55 pm


The Integrated Media Association will be holding their 10th annual conference in conjunction with SXSWi this March 7 and 8.

The iMA is an organization created in the late 1990s (officially incorporated in 2004) as a common landing ground for public media operations around the nation. The main goals of iMA are to enable public media innovation and experimentation, facilitate effectiveness and efficiency, and to become a self-sustaining organization. These are common goals across the board of public media, from PBS to the smallest member station, so it makes sense to have them all meet at one place in order to create a community dialogue. iMA works by collecting member fees from public media organizations in exchange for an open market place of ideas ranging from educational opportunities, webinars, grant eligibility, and a Public Media Knowledgebase which contains contact info, industry events, research, strategies, technology advancements, etc.

This year’s conference has a promising line up with varying tracks for the technical minded or for the digital innovation and management side of the business.

The technology side will be covering Drupal, WordPress, Django, HTML5, as well as other clinics and presentations on the application of emerging technology to public media. The innovation/management track has numerous panels covering the future of media, the role of women, online engagement, pitch tools, as well as many others. There will be keynote speakers addressing mobile audiences, innovation investment, multi-platform creation, and a special appearance by the new president and CEO of NPR, Gary Knell.

The conference begins at 8am on Wednesday at the Omni Hotel in downtown Austin, SXTXState will be there reporting on all of the action as it happens!


Preview – Kill the Company (no weapons necessary)

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February 15, 2012 at 1:01 pm


Lisa Bodell is coming to SXSWi as the author of Kill the Company, and as an exemplary free thinker who’s out-of-the-box mindset feeds the spirit of the convention.

“This book is about the hypocrisy that exists within many businesses when it comes to innovation. Too often, when leaders say they want their teams to “be innovative,” they are sending a mixed message. They want people to come up with big ideas that involve very little risk. It’s like giving a child a big box of crayons and then making sure all they do is color within the lines. We all know the result of that exercise; nothing new or interesting ever comes of it,” says Bodell.

The Mad Men business model where a few fast talking, morally bent upper management types run an empire – has become an aging relic. Today, it’s the youthful business practice with non-linear ideas (and ping pong tables in the break room) that conquer. Bodell is a self-professed “recovering ad agency person”; she created the firm futurethink in order to train businesses how to be contemporarily innovative.

Bodell explains, “Being savvy and being innovative are not the same. Leaders may be very business savvy, but often we find they are savvy in the wrong ways for long-term success…They reward conformity and reduce risk. Innovation, on the other hand, involves being comfortable with change and taking on a certain level of risk.”
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Imagineering the Future

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March 15, 2010 at 10:21 am


“It is 6a.m. and you are dreaming of electric sheep,” said Dan Willis, of SapientNitro.  In the imagined future, when one wakes up from dreamland, he or she will simply thrust a hand into the air and digital sensors will project onto the hand an assortment of information including time, weather, family vital information, and more.  You will know most everything you want to know as you get out of bed, before you get out of bed.

The digital future looks seamless for Tim Ruder of Perfect Market Inc, Nadya Direkova of Google (No link necessary.  If you can’t find Google don’t worry,  Google will find you.), and Chris Bishop of PBS Kids Interactive.

We are not so far from Star Trek

Willis’s job was simple:  organize a panel of with the simple task of imagining what the year 2015 would be like in terms of how the digital world would be incorporated into our every day lives.  Our digital future, as imagined by our panelists lies somewhere between Star Trek and 1984 (only a happy version) with portable information devices that offer easy access to all sorts of information.

Although innovations had mainly to do with access to information, there were some instant creation devices, such as Direkova’s machine that will create custom fit, recyclable clothing designed to fit as you scan a device that contains all your measurements.  In minutes, a garment is created for you.  At a later time, you can return the garment to the machine and it will be broken down and recycled.

These innovations are spin-offs however, of what our culture has been producing, or imagining, for quite some time.  Willis reminds us that our culture, specifically our cinema (hence the Star Trek reference), and our innovative reality often mirror each other while consistently returning to the same ideas.  Star Trek’s communicator, and subsequent versions throughout films reflect our modern cell phones, which will eventually be devices that connect us will all sorts of immediate information.

One of the more interesting imagined innovations and possible uses for the flat screen.  The “looking glass”, as Ruder calls it,  is a simple transparent screen allows one to gather information about whatever is being looked though the glass.  Ruder imagines a future where copious amounts of information will be organized so well, that access will be easily available at any moment.  Is that an encyclopedia in your pocket?

The "Looking Glass" allows one to immediately access information just by "aiming".

This figment of innovation will also allow one to be able to “look” down the street, gather information about the restaurants, shops, hours, and will let you know if any contacts or “friends” are nearby.

These dreams are not so far off.  These technologies have lived in our imaginations for decades.  People are already finding practical uses for flat screens, and even dreaming up screens that can bend (check out LivingMagazine as a side note)!

The “imagineers” collectively predict that most surfaces will eventually become screens, but that life will not be very different, save the details.  Most portable devices will serve as a, “stitching device, rather than multi-fuction device,” said Willis.


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