digital

How Modern-day Publishers Are Expanding Beyond Traditional Advertising

As digital media continues to rapidly advance, publishers are offered a variety of potential new revenue streams beyond traditional advertising. Today’s panel Modern-day Publisher Models: Beyond Advertising at SXSW featured a collection of industry professionals who shared their insights on diversification of publisher revenue. Speakers included President of Brit + Co Jill Braff, VP of Mktg & […]

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]

The Evolution of Audio in the 21st Century

Traug Keller, SVP Production, Business Divisions at ESPN said that 92% of audio listeners used FM/AM radio this past week but there has been rapid growth in digital audio channels, primarily podcast; 25% of the current audio audience for ESPN uses digital channels. The primary avenue for digital audio growth for ESPN, and other talk […]

Preview: YouTube Grows Up - Community & Culture

The landscape for consuming entertainment media has changed. Traditionally, we have been enamored with Hollywood movie starts and actors or actresses on popular television shows, but YouTube and Vine are providing a more unique and relatable form of entertainment media. Rae Votta, one of the panelists for “YouTube Grows Up: Community and Culture,” writes for […]

Think Content First, Navigation Second

In this digital age, everyone is jumping on the digital bandwagon and wanting to be online. Rightfully so! Any company or organization worth its’ salt knows that in order to survive, you must evolve, adapt and embrace change! However, one fundamental thing still remains the same. Content is King! Jon Setzen is a Creative Director […]

The Digital age is something that has developed dramatically over the years. There are so many different people with a variety of interests who are doing several different things in the digital age. Society works so hard to create diversity but with digital works being everywhere are we really even giving people the opportunity to […]