How to Raise Awareness through Blogger Outreach

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March 21, 2012 at 12:13 am



A haven for hipsters, politicos and nerds alike

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February 21, 2009 at 10:52 am


There are three non-physical things I love that perhaps don’t always go hand-in-hand with my “nerd tendencies”: politics, media and fashion. However, I think that is changing considering some of the offerings at this year’s SXSWi.

Interactive has a quite a political touch this year with a few panels focusing on how campaigns have changed thanks to Web 2.0 tools like social media. The March 14 panel Politics, Technology, and Pop Culture has me tickled with excitement. It will feature Mark McKinnon of Public Strategies Inc, Obama Girl Amber Ettinger, Tom Serres of Piryx Inc., Dan Patterson of ABC News, Alex Wellen of CNN and the last minute add of Lawrence Lessig (thanks, Chris). It’s an interesting mix of speakers because you have the political campaigners, mass media and of course, who could forget Obama Girl.

OK, maybe we could forget.

funny-pictures-cat-threatens-you-with-lawyers

Bringing about fame for a political candidate via the web is one thing, but what about yourself? It’s why I’m loving the Tuesday, March 17 panel UR Blog Sux and Print is Dead. The title itself tells it all: If your blog sucks, no one will read and you will keep trudging away at that lame job you have. Of course, it’s amazing what can hit it big. Who would have thought pictures of cats with captions would have been the next best thing since sliced bread? Apparently, Ben Huh knew all along and it’s just the reason to check this panel out.

Fortunately for me, Tuesday will wrap up just the way any day should with a little bit of talk on fashion and not just the runway type. Alison Lewis, the editor and producer of the Switch, will be one of the speakers featured in the panel The Convergence of High-End Design, Fashion and Technology. As many of us know, high-tech gadgets should have a level sexiness to make them appealing, but they also need to work well. Hands down, Apple is at the forefront with bringing great technology and design together, but it will be interesting to what other gadgets are out there doing the same.


SO much happening.. so little time!

Posted by:
February 20, 2009 at 7:34 pm


After initially printing the SxSw Interactive panel schedule, I grabbed a highlighter and set off to narrow down my choices. After a few minutes it became apparent that much more of the page was hilighted than wasn’t. Still.. a select few were hilighted, underlined and circled.

One of those select few panels is “What Do I Do With Myself, Now that the Economy Has Collapsed?” which is being held Sunday, March 15th at 3:30. This panel holds obvious appeal to a student planning on entering the job market in the near future. Sitting on the panel is Andy Baio, a writer for Waxy.org, Lane Backer, president of Get Satisfaction Inc, Ben Brown of XOXCO, Jane Mount of 20×200, and Michael Sippy, VP of production at Six Apart Ltd. I am specfically interested to hear Michael Sippy speak. Six Apart is the world’s leading blogging software and services company. The company was founded in 2001 by two bloggers. I would be interested to hear both the personal and professional advice the panelists, who sat in our same boat not long ago, have to offer.

I’m also making a point of attending the panel “How Social Networks Are Killing the Revolution.” The title of the panel alone intrigues me. The panel will discuss how social media sites give the illusion of a “false majority-view mentality” and actually hinders accomplishing any real large scale change in the world. After being asked to join countless “1,000,000 strong for [insert random cause]” facebook groups, I would be very intersted to hear what actual change, if any, social media sites help ignite.


Preview: Are Women Taken More Seriously On The Web?

Posted by:
February 17, 2009 at 4:10 pm


Some women bloggers feel they lose prestige online.  Does credibility on the Web depend on gender or content?  If you are looking to gain inspiration and guidance to the female blogosphere make sure to catch this panel, Are Women Taken More Seriously On the Web?  during the SXSW Interactive Conference. Blagica Bottigliero of Bsolutions, Karen Chu of Playfirst Inc., Laura Roederof Roeder Studios LLC, and Carly Kocurek, a doctoral candidate at the University of Texas, will lead this bold discussion about women’s presence on the Web. These panelists provide in-depth knowledge in social media, gaming, online marketing and journalism.  I have great expectations for this panel, and personally believe that women have the power to be confident online journalists.  The panel will take place Monday, March 16 11:30 a.m. to 12:30 p.m. in Room C.


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