Tagged: advertising

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John...

Preview: Doing It in Public – BLEs and Modern Storytelling

According to Lisa Woods and the rest of the ‘Doing It in Public’ panelists, beacons, or Bluetooth Low Energy devices, will be the next big trend in the Internet of Things. BLE technology has primarily been used in retail and advertising, but with the Asunder project, this group suggests beacons be used for storytelling purposes....

Funny People Can Make You Buy Dumb Things

In this panel, David Weinstock, Jim Beiderman,Tony Mennuto discuss the art of using humor in advertisements and the best practices for doing so. Tony Mennuto kicked of the panel with a discussion of radio advertisements and keeping listeners engaged with humor. Mennuto is the creative director of Radioface which specializes in the field. He noted that today you have to, “create...

Preview: 100 Things Every Designer Needs To Know About People

Attention all tech nerds: save your current game of WoW, adjust your glasses and make sure your pocket protectors are secured because it is time to step out of your mother’s dimly list basement and talk to some real, live, people. Alright, this stereotype is not exactly in place anymore, however author Susan Weinschenkknows that there...

Mad Men on Twitter

Tuesday afternoon Helen Klein Ross of Supporting Characters, Michael Bissell  president of  Conquent  and Carri Bugbee  president of  Big Deal PR, had a confession to make- they have not exactly been completely honest with everyone. In particular, Betty Drapper is not Betty Drapper, she is Helen Ross. Roger Sterling is not Roger Sterling, he is Michael Bissell. And Peggy Olson is not Peggy Olson,...

SXSWi gives geeks a chance to revel

The “inner geek” is beside himself. I will be covering SXSWi activities on Sunday, March 15 and Monday, March 16. With the plethora of offerings, my head is swirling with indecision at the thought of missing one topic while at another. On Sunday I did find a 10-11 a.m. presentation that is like candy for my...