The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]
[View the story “Back to the Future of Media” on Storify]
According to Lisa Woods and the rest of the ‘Doing It in Public’ panelists, beacons, or Bluetooth Low Energy devices, will be the next big trend in the Internet of Things. BLE technology has primarily been used in retail and advertising, but with the Asunder project, this group suggests beacons be used for storytelling purposes. […]
In this panel, David Weinstock, Jim Beiderman,Tony Mennuto discuss the art of using humor in advertisements and the best practices for doing so. Tony Mennuto kicked of the panel with a discussion of radio advertisements and keeping listeners engaged with humor. Mennuto is the creative director of Radioface which specializes in the field. He noted that today you have to, “create […]
[View the story “Multi y Mono: A cultural advertising battle” on Storify]
Attention all tech nerds: save your current game of WoW, adjust your glasses and make sure your pocket protectors are secured because it is time to step out of your mother’s dimly list basement and talk to some real, live, people. Alright, this stereotype is not exactly in place anymore, however author Susan Weinschenkknows that there […]
Tuesday afternoon Helen Klein Ross of Supporting Characters, Michael Bissell president of Conquent and Carri Bugbee president of Big Deal PR, had a confession to make- they have not exactly been completely honest with everyone. In particular, Betty Drapper is not Betty Drapper, she is Helen Ross. Roger Sterling is not Roger Sterling, he is Michael Bissell. And Peggy Olson is not Peggy Olson, […]