Preview: The Online News of Tomorrow

By Robert Hill Andrew Huff’s panel for SXSW 2010 is called “The Online News of Tomorrow.” Such a title can conjure up several topics and can have a discussion that would lead into various directions. Mr. Huff is the editor and publisher of Gapers Block, a city-centric web publication based in Chicago. He is also...

Preview: Maps, Books, Spimes, Paper: Post-Digital Media Design

By Gio Metcalf Chris Heathcote of meta loca design consulting, will be making his first apperance at SXSW this year. Coming all the way from London England, Chris says he is tremendously excited to be in Austin for the first time and to be presenting at the conference. His panel will be discussing the latest...

Preview: Big Brother in Your Brain: Neuroscience and Marketing

By Carly Smith Eric Kogelschatz first learned about neuromarketing while attending graduate school at Michigan State University. After reading the NYTimes article “There’s a Sucker Born in Every Medial Prefrontal Cortex” and watching the PBS program “Frontline: The Persuaders” Kogelschatz’s ideas about advertising changed. “From my perspective, the institution of advertising is defined as the...

Preview: Dangerous Curves: Hockey Sticks, Swine Flu And More

By Josh Shepherd Public Enemy first instructed us all….”Don’t believe the hype!”  That’s a hard thing to do in these times.  When everything around us is about hype, how does one distinguish between the trends?   There are subtle signs of growth and decline in anything.  Learning how to catch all those signs may determine the...

Preview: Food Hacking 101

By Bonnye Hart Do you want to retrofit your oven to bake pizza’s at 900 degrees? Would you trick out your Brita filter for better vodka? Do the words methylcellulose, maltodextrin, or meat glue make you giddy? If you answered yes to any of these questions, you may have a new hobby called food hacking....

Preview: Black Blogging Rockstars

By Roberta Flores What we know as the blogosphere is starting to change. Maurice Cherry of 3eighteen media might say it’s becoming bigger, better and blacker. While past panels at SXSW (like “Blogging While Black” and “Digital Urbanites”) have shown that Black bloggers and bloggers of color are becoming more prominent and well-known in the...

Preview: From Trolls to Stars: The Commenter Ecosystem

By Robert Hill As a self proclaimed “message board veteran,” I felt Kate Miltner’s panel was not only interesting but actually in my wheelhouse. I am a big sports fan and as such I have been known to banter with the fanatics of opposing teams as well as my own from time to time. In...