Preview: The Next Mobile Experience to Debut at SXSW 2014

By Melody Mendoza Are you bored with the current mobile experience? Have you ever wondered why the screen is box-shaped? Can you imagine a better, non-traditional mobile experience? These were the questions Sung Kim was asking himself last year. Then, he had an idea of a new mobile experience. He was looking at the wideframe […]

Preview: Do Consumers Really Care About Online Privacy?

By Melody Mendoza Blair Reeves, product leader of IBM Digital Analytics, doesn’t think so. Even though the broadcasted message coming out of the privacy debate is that online users are concerned about privacy online, Reeves said the reality is actually that the public at large is not. “That’s what’s misleading about the privacy argument,” Reeves […]

The SXTXState team at the Awesomest Journalism Party Ever

It hardly seems real, but yet another whirlwind of SXSW has flown through my life, leaving me enlightened, exhausted, well-connected and honestly, a bit depressed. It’s always difficult to go back to your regularly scheduled life after being introduced to so many new ideas, people, products and concepts in a such an inviting environment, surrounded […]

Just Be Awesome

It’s hard to look back at the past week and a half and see anything but a blur–a blur of inspiration and laughter and complete awe, but a blur nonetheless. I attended SXSW Interactive for the first time in 2012. Back then I didn’t know the difference between Java and Javascript, much less could I […]

the sxtxstate team

This year was my first attending South by Southwest Interactive. A lot of people have asked me if it was a fun experience. I hesitate, not because it isn’t fun, but because it’s something more. My team worked really hard to produce content around the conference and interview panelists. We attended a few parties, and […]