SX Sports

League vs Player: The battle off the field

The panel “League vs Player: The battle off the field” features Andrew Brandt, Gabe Feldman, Scott Fujita and Kelli Masters. Together they discussed the many off-field controversies that have led to battles between professional sports leagues and their players, pertaining to violence, scandals and even drugs. What is League vs. Player? Well they covered two […]

Dude, Where's My Par?

Sloane Kelley, content director and strategist of the PGA Tour was excited to work with Oculus last year at SXSW Interactive 2015. Now this year, the PGA Tour and Oculus is in the process of implementing sports, golf specifically, into virtual reality. The opportunities with Oculus are to reach an early adopter crowd involved with […]

Preview: Dude, Where’s My Par? Making Virtual Reality Golf

At the Waste Management Phoenix Open, the 16th hole at TPC Scottsdale is one of the loudest holes in all of golf. Loudest? Didn’t you say golf? Yes. And thanks to the PGA Tour’s fantastic digital team, you can experience it for yourself. Sloane Kelley, Content Director for PGA Tour digital properties, is the woman responsible […]

Preview: 1984 Meets Moneyball - Who Owns Player Data?

Wearable tech for fitness is a craze that seems never ending as technology constantly advances. But what about wearable tech and professional athletes? What’s being done with the data collected on NFL players, and who is protecting players’ privacy? Daron Roberts, founding director of the Center for Sports Leadership and Innovation (CSLi) at the University of […]

Preview: Sports media's role in shaping social justice

From Title IX violations at universities to transgender inclusion in professional sports, sports media have assumed an important role in reporting on more than players and stats. At the intersection of sports and culture, social justice issues are garnering public attention thanks to an evolving purpose of sports media. Jessica Luther, investigative journalist and author of “Unsportsmanlike Conduct: College […]

Preview: Trans Athletes - The New Frontier of Sports

Chris Mosier is an incredible athlete. A three-time Ironman competitor, he qualified for the USA Triathlon National Championships in 2014. In 2015 he joined the Men’s US National duathlon team, and he was the first athlete to do so as an openly transgender man. Growing up Mosier had trouble finding his place in the sports world. […]

Tech That's Changing Sports and Building Empathy

The second panel I went to on Saturday probably intrigued me the most leading up to SXSWInteractive; how augmented reality and virtual reality will impact the world of sports. Panelists Chris Kluwe and Derek Belch did an excellent job at providing information about the technology, how it could benefit all aspects of sports and pulled […]