Category: SX Sports

EPL vs. MLS: Lessons in Soccer Storytelling

Richard Clarke, Senior Director of Digital Media and Communication for the Colorado Rapids of Major League Soccer (MLS) spoke on March 11th in a ballroom at the Four Seasons in Austin during SXSW. Previously, Clarke handled all the online digital content for Arsenal Football Club, one of the biggest franchises in the world and part of...

Premier League Watch Party @ NBC Sports Lawn

I figured out today that if you want to meet people and socialize for future friendships and business partners a watch party is the place. I met so many people and bonded over yelling at the screen during a goal or penalty. What better way to watch matches than with fellow supporters. As I walked...

Do Great Athletes Have To Be Good People?

Johnny Manziel was a hot topic during this panel. Everyone calls him the troubled boy in the NFL – you can see why. Executives and agents are navigating a new set of risks, the media amplifies stories as they have a responsibility to do so, and fans have the choice of whether or not to care...

League vs Player: The battle off the field

The panel “League vs Player: The battle off the field” features Andrew Brandt, Gabe Feldman, Scott Fujita and Kelli Masters. Together they discussed the many off-field controversies that have led to battles between professional sports leagues and their players, pertaining to violence, scandals and even drugs. What is League vs. Player? Well they covered two...

Dude, Where’s My Par?

Sloane Kelley, content director and strategist of the PGA Tour was excited to work with Oculus last year at SXSW Interactive 2015. Now this year, the PGA Tour and Oculus is in the process of implementing sports, golf specifically, into virtual reality. The opportunities with Oculus are to reach an early adopter crowd involved with...

Preview: Dude, Where’s My Par? Making Virtual Reality Golf

At the Waste Management Phoenix Open, the 16th hole at TPC Scottsdale is one of the loudest holes in all of golf. Loudest? Didn’t you say golf? Yes. And thanks to the PGA Tour’s fantastic digital team, you can experience it for yourself. Sloane Kelley, Content Director for PGA Tour digital properties, is the woman responsible...

Preview: 1984 Meets Moneyball – Who Owns Player Data?

Wearable tech for fitness is a craze that seems never ending as technology constantly advances. But what about wearable tech and professional athletes? What’s being done with the data collected on NFL players, and who is protecting players’ privacy? Daron Roberts, founding director of the Center for Sports Leadership and Innovation (CSLi) at the University of...

Preview: Sports media’s role in shaping social justice

From Title IX violations at universities to transgender inclusion in professional sports, sports media have assumed an important role in reporting on more than players and stats. At the intersection of sports and culture, social justice issues are garnering public attention thanks to an evolving purpose of sports media. Jessica Luther, investigative journalist and author of “Unsportsmanlike Conduct: College...