Category: Style

Content is Still King: A New Narrative Calls

For one of my previews, I interviewed Kinvara Balfour about her panel Content is Still King: A New Narrative Calls. In this preview, Balfour mentioned that she hoped people who attended the panel would leave it with a new knowledge for whats to come, new ideas on how to create content and where the content...

Faces & Digital Spaces: Transforming Beauty

Fay Cowan with Decoded Fashion moderated the Faces & Digital Spaces: Transforming Beauty panel that talked about how tech is changing the beauty world and what benefits brands receive beyond their marketing. The panelists were Jennifer Tidy from Modiface, Swan Sit from Revlon/Elizabeth Arden, and Moj Mahdara from BeautyCon Media. With technology such a big...

Social Shopping: the Influencer Tech Driving Billions

Amber Venz Box is the Co-Founder and President of rewardStyle and the cross-channel consumer shopping service, LIKEtoKNOW.it. Venz Box’s first foray into the online fashion world was a blog she started back in 2010. She then realized that she needed to make money off that blog and thus rewardStyle was born in 2011. RewardStyle is...

e.l.f. Beauty Break @ SXSW Style

SXSW is known for all the craziness and loudness that happens throughout the entire week, but what happens when you want a break from it all? The best part about SXSW is that it offers every person something to love. Being a part of the SXTXState team is not only amazing and rewarding, but it...

Preview: Content Is Still King: A New Narrative Calls

With so many different platforms to apply and write content, how do brands distribute all their content and advertisement and where do they put it? Kinvara Balfour will be part of the SXSW panel Content Is Still King: A New Narrative Calls to talk about the future of content distribution for brands and individuals. What should...

Preview: Texas State Innovation Lab: ecoBOLT

What does it really mean to be eco-friendly? Texas State University student innovator and PhD student, Mariana Ocampo, is in the process of implementing a new way to dress in trendy, breathable apparel while also being friendly to our environment. Ocampo proposed a technology that is the future of fabric as we know it. “Utilizing no...

Preview: Black (Power) Fashion

  Black Lives Matter is strongly impacting the world. This movement has worked its way into the fashion industry and into runway collections and advertising. Fashion is one of the greatest ways of expression with trends guiding the way, and trends from the black community are making a huge reawakening. I spoke with James Sanders, fashion editor and...

Top 5 Technology Inside Fashion Apparel

Innovation leads the way with technology. It’s constantly changing, upgrading, and expanding to not only tech gadgets but to more familiar parts of our world, such as the fashion industry. Technology is not only contributing to retail online shopping, but is on it’s way into the apparel itself. Ever wonder when those self-fitting and drying...