Social Media

Preview: Dark Side of Tech: Surveillance and Propaganda

Picture this: you’re surfing Twitter or Facebook to fill the boredom in your day. You may also shop on Amazon for the latest deals on home accessories. Suddenly, you come across a post that details inflammatory information on a sensitive topic. Feeling morally obliged to spread the word, you share it on your social media […]

Panel Recap: Insider Tips from the Boss Women of Instagram

Moderated by Laura Brounstein from Cosmopolitan Magazine with guest speakers Lila King, Eva Chen, Claudine Cazian Britz and Lauren Wirtzer-Seawood For the inside scoop of successfully mastering the art of Instagram, these four panelists came from the inside of Instagram itself.  All four women have their own area of expertise for Instagram. Lila King leads […]

Panel Recap: Driving Audience: If You Build It, They Will Not Come

Audiences drive nearly every business in every industry. Engaging these audiences through advertising is not enough and therefore creative, successful content is necessary to increase engagement with a brand. With perspectives from different aspects of content and from different companies- The New York Times, Google, Timehop, and Huge. This panel helped share the approaches other […]

SXSW Magic Moment: Running Into the Cast of This is Us

As I said in an earlier post, one of the biggest things we were taught was to be open to just go with the flow at SXSW. Plan a schedule but be prepared for changes. Some of the best moments happen when you aren’t planning. And that is exactly what happened during Day 5. By […]

SXSW Day Four Rundown

As the fourth day of SXSW kicked off, I can feel the drain of the last three days catching up to me, but that didn’t stop me from attending three awesome panels today! I started my morning off by checking out the “Finding Signal in the Noise of Social Media” conducted by Dr. Mark Hansen […]

Creating Content Around Social Good

Social Media & Social Good: Creators to The Rescue hosted by AdCouncil’s Lina Renzina, this panel focused on YouTube personalities: Tyler Oakley and Hannah Hart. Two individuals who created a following, a platform, and a voice during the rise of the online video platform. YouTube’s own, Lucinda Barlow, also joined to talk about social good from […]