Category: Music

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John...

Making Music Physical Again

“Print is just a broken touchscreen.” This radical statement introduced the SXSW Interactive audience Tuesday to Kate Stone and Charlotte Brimner’s panel, Making Music Physical Again. Stone, of UK technology company Novalia, explained that she works with bluetooth connectivity to build interactivity based around paper.   By channeling touch, connectivity and data back into everyday physical objects many...

Preview: How We Listen to Music

Although our love for it has never faltered, the way we listen to music has drastically changed in the last 75 years. The addition of streaming services like Spotify has enabled us to listen to an unlimited amount of digital music. So how does having endless listening options affect the way we interact with our...