As the third day of SXSW kicked off, I was able to experience some of the more relaxed SXSW experiences. Since Friday I’ve wanted to stop by the Pinterest House, so this morning I made that my priority! They had a really cool photobooth that made a compiled video of you from different takes that […]
We all know video is no longer the future but rather video is the here and now. Platforms such as Facebook and Instagram are helping brands maximize video content to reach audiences on a whole new level. The creative options are endless and the ability to make content even more interactive continues. The key to […]
Today I found myself attending a lot of Brands and Marketing Track sessions, which most likely stems from my marketing background. As an undergrad, I studied marketing and hope to work within the marketing industry after graduating. I was able to hear amazing panels about what’s new in marketing and some of the big trends […]
Joah Spearman is co-founder and CEO of Localeur, a website/app focused on helping tourists find the best local hangouts when traveling to new cities. In his role at Localeur, Joah oversees business development, community management, marketing and investor relations. Before starting Localeur, Spearman previously co-founded an experiential marketing agency which worked closely with SXSW and ESPN […]
Data. When the word is said a lot of people seem to panic or even completely shut down. Buy why? The South by Southwest Panel, Art Attack: Data as the New Creative Director, hopes to have people understand how useful data can be. One panelist, Stephanie Gutierrez of Art Machine, says that one of the […]
[View the story “Content Is the Starting Line, Not the Finish Line” on Storify]
The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]