Category: Events

An Inside Look at SXSW Event Planning

You would imagine a conference the size of SXSW requires a ton of planning and preparation. You’re correct. “SXSW is the ultimate collaboration for creative minds and emerging technologies,” said Michele Passaretti, events and marketing assistant for High Beam – the official planning department of SXSW. “There is no better place for brand exposure amongst a...

SXSWistful

I’m sitting in a darkened theater watching a comedy show. The room seats 90 people. It’s a late show, and I only stayed out because there’s a writer from The Daily Show performing. Then the host comes out and says, “We have a very special guest with us tonight…Mr. Judd Apatow.” That’s right, the director...

Moonshots Through Failure

Today Astro Teller talked about how to shoot for the metaphorical moon by failing up. “I fear thoughts that fear technology. You have to approach the changing world with knowledge and confidence, not fear.” Teller talked about bringing the internet to the world with balloons designed to fail… … and self driving cars that learn...

Engines, Rockets, and Engineers

To fly humans to Mars we will need a very big rocket to lift the hardware needed to live on another planet for several months before heading home. The planned habitat will likely be the same size a two-story house. This means the rocket will be bigger than the mighty Saturn V of the Apollo...