Entertainment and Immersion

Recap: Change Begins with Us

I’ll be honest, I have actually attended (in the loosest sense of the term) SXSW a few years ago. It was enjoyable back then, but was merely a smaller piece of the grander experience I had the honor to partake in this year. There was so much to attend and experiment with, and having the […]

Mr. Tibs from the Imaginary Friends Society's film, "Feeling Sad"

Cancer diagnoses are often followed by feelings of uncertainty, confusion and fear — especially for children. A child is diagnosed with cancer every three minutes, and kids face a lot of procedures, physical changes and emotional struggles as a result. Medical terminology is confusing enough to adults, so for children, battling cancer can be a […]

Day 5: Cheesy Mimosas, More VR, and Supporting Women

Day 5 was, in a way, an amalgamation of everything I had encountered in the previous four days or so. While I had another obligation the next day and would probably be back on Friday, I took delight in enjoying cheese and mimosas, VR experiences in the jungle and on Mars, and a panel that […]

Day 4: Coexist, Animals, and Joan Jett

Today was off to a bumpy start with me forgetting my badge and having to drive back from Austin to retrieve it. The breakfast tacos at The Line offset the stress, though. Panels centered around a theme of calling for peace and unity, as well as the power of animals on digital media. The VR […]

Rob Lowe of Balmorhea

Our panel is hopefully like trying to start a conversation about what it would look like to create a community in which the barrier to entry, to the creative use of this technology, isn’t so exclusive just to people who have really large audiences or access to a lot of money and I think that’s just a matter of time but also a matter of conversation and talking about what ways can labels and other media outlets partner with artists to to create new art, new work, new material, new things for people, new experiences for people. – Rob Lowe

Top 5 Panels for Music + Emerging Technology

Technology is literally advancing everyday, and yet many artists and record labels are stuck in essentially archaic ways of thinking in terms of production, marketing and the listener experience. While there are many panels focused on the music industry at large, these are the five best panels to learn about how to utilize new technologies for the best possible outcome.

Erin on a dolphin

Certain stories, I think, are meant to be books, and certain stories are meant to be audio. And you know, certain stories are meant to be both. And it’s also fun to kind of think about how the same story can be told differently, leaning into or leaning out of whichever medium… – Erin Roberts