Category: Design and Development

Elephant in the Valley

We all know the geek stereotype. Guys in their 20s. Super smart. White. We can point to a hundred movie roles that play with this trope. It’s ingrained in our cultural consciousness. Perhaps the reason we’ve accepted the stereotype so readily is the very real foothold it has found in reality. Our vision of the...

The Psychology of Color Thinking for Better Design

Iconic brands have harnessed the power of color and produced strong emotional and psychological impacts on their business. We all know the Coke Red and Tiffany Blue. Some of the times we don’t even need to see the logo of the brand to know which company it is. “Color-related decisions are not so simple” Laurie...

Why We Crave Touch in Our Interactions With Tech

Have you ever rejected technology? Whether it be to choose a paper book or printed Polaroid over a digital book or photo. Whatever the reason, the panelists during this talk believe that humans are revolting from tech because they crave touch experiences. We have a need to feel objects vs interacting on a glass screen. Marianna...

Preview: Why GIFs?

I’m sure you’ve seen GIFs exploding on the Internet this year. Who doesn’t love a funny cat GIF here and there? In case you’ve been hiding under a rock your whole life and don’t know what a GIF is, it is a three to five second looped video. A GIF can sometimes express more than...

Preview: Six Things Every Designer Should Do Now

I want to inspire designers. Graphic designers all over the world rejoice when projects are completed in a timely and non-stressful manner. But have you ever thought that perhaps there’s an easier, more efficient way to complete a task? Paul Trani, Sr. Creative Cloud Evangelist for Adobe, is set on empowering designers to step out...

Interactive Reflections

During the week leading up to SXSW Interactive, I started to panic. How was I supposed to handle something most people described as overwhelming? I had never really liked crowds, I was unsure of my abilities to cover an event like Interactive, and with so many options, I had no idea how I was going to choose what to...

Moonshots Through Failure

Today Astro Teller talked about how to shoot for the metaphorical moon by failing up. “I fear thoughts that fear technology. You have to approach the changing world with knowledge and confidence, not fear.” Teller talked about bringing the internet to the world with balloons designed to fail… … and self driving cars that learn...