Content and Distribution

Preview: Traditional and New Media's Impact on the 2016 Election

What do Twitter and Snapchat have to do with a century-old print news giant? Well, everything. It’s no secret to SXSW attendees that in today’s digital-first media landscape, traditional news media must adapt or perish. The 2016 presidential election has brought candidates and reporters alike to Snapchat in ever more attempts to engage, inform and […]

Preview: The Power of Perception: Media and Women in Tech

With the addition of an Online Harassment Summit in the aftermath of an admitted lapse in judgement on SXSW’s part, SXSW goers got a sobering look at the unfortunate power of online threats. More unfortunate, online harassment is only one sphere in gaming and tech that desperately needs progress for women. Media representation also plays […]

Interactive Reflections

During the week leading up to SXSW Interactive, I started to panic. How was I supposed to handle something most people described as overwhelming? I had never really liked crowds, I was unsure of my abilities to cover an event like Interactive, and with so many options, I had no idea how I was going to choose what to […]

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]

Science & Art: A Means to Meaning

So many of use have been wowed in recent years. Recent being since the time of Galileo and Copernicus, by the images of the cosmos. How these are made and why they move us so deeply. Astrophysics goes to Hollywood at SXSW brought together Dr. Robert Hurt, Dr. Donna Cox, and Dr. Frank Summers to […]