Category: Brands and Marketing

Preview: Mischief and Humor Online

Anybody who was using Facebook in or after 2009 is likely to remember a little game named “FarmVille.” For every person who used and enjoyed “FarmVille” there is another person whose Facebook experience was riddled with annoyance at the constant stream of notifications it sent their way. Eamonn Carey was decidedly in the latter group...

Interactive Reflections

During the week leading up to SXSW Interactive, I started to panic. How was I supposed to handle something most people described as overwhelming? I had never really liked crowds, I was unsure of my abilities to cover an event like Interactive, and with so many options, I had no idea how I was going to choose what to...

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John...