Category: Brands and Marketing

Understanding every average

We’ve already talked a bit about Maggie Gross and her SXSW Interactive session on her research project “Understanding Average” here at SXTXState. Now that the session has happened, however, it’s an appropriate moment to refresh our memories. Here are some of the highlights of her talk. Those who live in the top ten most populous...

Branding in the video game world

Game fans may have noticed a difference in the way they hear and talk about games. More and more big name games come out with sort of theatrical trailers, much like those in the movies. There is a market now online, streaming game reviews, game tutorials and other discussions that revolve around gameplay. Joining Walker...

New independents: The new majority

Over the past few years an important shift has taken place in the demographics of the United States. Married people have become a minority. This change has obvious and important cultural ramifications and this year’s SXSW Interactive conference featured a session dealing with the marketing opportunities that have emerged in its wake. The session featured...

Self Sells: How Glossier Is Delivering Beauty IRL

Emily Weiss, Founder and CEO of Glossier, has built an incredibly successful beauty brand around the idea of community and engagement with “her girl.” From the humble beginnings of a blog that started in Weiss’ apartment, Into the Gloss has since gained a cult following. More than a blog, the brand is a community and resource for beauty...

Fluidity and Honesty: Gen Z and Identity in 2025

As a millennial, I’ve never thought much about Gen Z. Unfortunately for marketers, many brands haven’t thought much about Gen Z either, and Jaclyn Suzuki, Creative Director at Ziba Design thinks that’s a grave mistake. Gen Z today includes 5 to 20-year-olds, born between 1995 and 2010. 83 million people in the US are Gen Z and they have...