I don’t consider myself any sort of new media expert. It is that sole reason, I decided to pursue my graduate degree. I mean, sure, I use new media as well as social media but I didn’t really understand the in’s and out’s of it. So when I submitted my essay to be considered for […]
During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]
It has often been said that music can cross boundries. In the age of the millenials, this is resonating even more. More marketers realize that the way to reach the new generation is not through segmentation by demographics. The best way to reach your audience is by the power of music. Jake Katz, Vice President […]
Priscillia and Melody recap day 4…. but they arent actually done with day 4 quite yet!
Art and social media are not necessarily things that you would think compliment each other. One seems a thoughtful, deep and meaningful media while the other is often regarded as fleeting and meaningless. However, Dan Fletcher who is founder of Beacon, a startup that connects readers and writers to fund journalism and artist Tanja Hollander beg […]
These days, multiplatform programming is becoming more of a necessity to TV producers. Although now being adopted by more and more producers, Embarrassing Bodies is a medicial TV show in the UK that was one of the first to adopt the concept in 2007. It has been hugely successful. A quick Google search results in […]
When the words “overcrowded Asian cities”, images of crowded streets, polution and even chaos comes to mind. Rearly would you think “innovation” instead. However, these overcrowded cities are buzzing with new ideas and innovation primarily because of need and neccessity to overcome problems associated with maximum cities. Tara Hierbet is an Asian Trend, Innovation and Urban […]