John Slabyk, Obama for America’s Art Director and Scott Thomas, the campaign’s New Media Design Director were the panelists for Designing Change in America. Both men were introduced to the campaign in a quick meeting. The campaign said they wanted to take advantage of both print and web platforms. They said they knew they would […]
One of the most effective ways to create an effective, engaging branding strategy is by crafting a story. This approach has helped many companies like Coca-Cola and AutoTrader.com. Sapient’s Director of Global Marketing, Charles Sayers spoke about this concept during SXSW. His panel was titled “Brand Noir: Crafting a Who-Why-How Dunnit”. Sayers worked on […]
Marin and I attended the Using GPS & Location to Enhance Social Networking panel at SXSW. The panelists included Tom Marchioro — Location-based specialist with Garmin, Daniel Gilmartin — Marketing VP with ULocate Communications, Thor Johnson — SVP Media Markets at GyPSii, Brightkite’s founder Martin May, Bryan Jones — CEO at Mobile Blasts and John […]
The first full day of SXSW is today – and if it’s your first time to go, you may get a little overwhelmed. Here are some tips provided by Fazia Rizvi and Ernie Hsiung. Fazia has been to SXSW many times and is very familiar with how things work. Ernie is the genious behind the blog little.yellow.different […]
Kevin Rose and Alex Albrecht of Diggnation were on Late Night with Jimmy Fallon last night. Here’s part of the interview! [youtube=http://www.youtube.com/watch?v=A3wSsl-MKjs]
We’re getting closer! Only 7 days left until SXSWi…are you ready? Here is today’s tech news: For those of us with a Blackberry: Facebook 1.5 is here. According to The Boy Genius Report, the three biggest changes are the integration with the Blackberry Message, Calendar and Contacts. As far as message upgrade allows the […]
Good morning everyone! SXSWi is just around the corner! Here are some tech and SWSW related news items: Yesterday, Apple announced a new round of updates. The company added a $2,400 24-inch iMac and a faster Macbook Pro. The processor has been bumped up from 2.53 GHz to 2.66 GHz. Other updates include: Airport Extreme, which […]