Author: Josh Morrison

Social marketing: Innovation and conversation

While social media is pervasive to the extent that it’s hard to remember a time that it didn’t exist, it is nonetheless a young format. To put it frankly, the role of social media in the corporate marketing world is something that nobody has fully figured out yet. Talks like this one at SXSW, given...

Commerce gone social

Odds are that most of the people who read this will have participated in an online financial transaction that was facilitated by or otherwise involved a social media platform. Despite this, the social sphere has not yet incorporated commerce to quite the degree that many people thought that, by now, it would have. This year,...

Let’s talk about time

One of the most complicated relationships that anybody has in their life is their relationship to time. Time requires constant management and must be constantly negotiated to make room for an endless parade of pursuits and tasks. Despite its paramount importance, there are many cultural assumptions about time that go unrecognized. At this year’s SXSW...

Understanding every average

We’ve already talked a bit about Maggie Gross and her SXSW Interactive session on her research project “Understanding Average” here at SXTXState. Now that the session has happened, however, it’s an appropriate moment to refresh our memories. Here are some of the highlights of her talk. Those who live in the top ten most populous...

Designing diversity and bypassing unconscious bias

A lot of people can agree that the lack of diversity in the workplace is a major problem. It has become something of a truism to say that the workplace is disproportionately dominated by white men. If so many people agree that this problem exists, then why does it still loom? Why isn’t change happening...

Social stardom: What does it take?

In 2016, fame is diffuse. People can chase their dreams of celebrity without having to make the pilgrimage to Hollywood that was once compulsory. Social media has created a culture where someone can rise to prominence on the strength of content they create in their own room. That is, of course, if they’re good enough. SXSW...

Wanna see a play? Check your texts

Playwrights and directors alike are consistently looking out for new ways to push their medium forward. Avant-garde theatre is well-known for taking risks and telling stories in new ways. This spirit of innovation and the willingness to try new things represents a kinship between the world of theatre and tech industries. Fittingly, there is a...

Kerry Washington: A model of social stardom

Celebrities experience the mechanisms of social media in a way that the majority of people never will. Their experiences using social media are valuable to anybody with a passion for making the social sphere pro-social. This year, a featured session at SXSW Interactive gave audiences the opportunity to learn from a famous woman whose social...