From day one I was told no amount of preparation would get me ready for SXSWi. I was determined to prove this wrong; to know every panel, every room, and every distance and time between two panels. I carefully prepared and created a schedule full of balance. I made sure I had panels with speakers […]

Jane Fultron Sure and Tim McGee from IDEO spoke on the amazing subject of moving design from human centered to life centered. The sum of the entirety panel could be driven down to this quote TIm Mcgee said at the beginning of the panel. “If all the insects in the world were to die the […]

Bob Thacker is the creative genius behind the Elf Yourself campaign. He spoke with Dan Khabie, CEO of the digital advertising agency Digitaria. They spoke about advertising in the 21st century, finding good mentors, reinvention and how to engage on all fronts with technology. Listening to two top dogs – @khabie & @JustBobThacker – discuss […]

The SXSW marketing EXPO allows start ups to established brands a place to set up booths and focus on introducing new products promoting special deals and serve as a general trade show. Using Google Glass today I walked through the marketing expo to see the hundreds of booths that vendors had set up to display […]

Glenn Greenwald appeared before an audience 10x smaller then Edward Snowden’s panel. He didn’t need to be patched through 7 proxies to speak with SXSW, and he spoke from what looked like an office in his house. His panel hit home on what journalism should be. For the people. His work with Snowden has been […]

I spoke with Kristina Easthham early in the year on the panel. Coming from an agency perspective, a copywriting perspective, a journalism perspective and a multi media perspective the panel was well represented in the different areas to talk about the moderation of content that is being produced online. The panelist spoke about the complexities […]