Christina Cooper

Marketing Meets New Media: Building Your Audience Online

Moderator Scott Kirsner (Editor, CinemaTech) led the discussion on how to effectively build a brand online. Panelists included Burnie Burns (Rooster Teeth Productions), Markos Moulitsas (founder/publisher, Daily Kos), Brett Gaylor (filmmaker, RiP), Jonathan Coulton (singer/songwriter) and Natasha Wescoat (artist/blogger, Natasha Wescoat Inc). Each panelist described the techniques and resources they used to establish and maintain […]

Are PR Agencies a Dying Breed?

Moderator Karly Hand (Owner, Karly Hand) started the panel asking members of the audience what PR questions they wanted answered. Panelists Erin Portman (Consultant, Erin Portman PR), Brain Solis (PR 2.0) and Peter Shankman (president, HARO) introduced themselves by giving a brief description on what they do in the world on PR. Most of the discussion […]

Social Networks Will Be Like Air

Charlene Li is an independent thought leader on emerging technolgies. Her panel focused on social technologies, interactive media, marketing  and the future of social networks. She has written on the topic in her blog, “The Altimeter ,” and the book she co-authored, “Groundswell: Winning In A World Transformed By Social Technologies.” “Social networks will be like air,” […]

Crash the Server - How to Market your Movie by Achieving Webisode Awesomeness

The Crash the Server: Webisode Awesomeness panel was in fact awesome. Panelists Zak Knutson and Joey Figueroa of Chop Shop Entertainment were brutally honest and a cynically funny. I enjoyed every minute of it!  They produce  dvd featurettes and EPKs, feature length documentaries, and internet webisodes for big budget studio and independent films. “We enjoy making DVD […]

Pack your bags and get ready, because the SXSWi panel, “Ditch the Valley, Run for the Hills,” is set for Sunday to discuss why entrepreneurs are no longer required to be in the Valley and where you should start your startup. Panelist John Erik Metcalf is an entrepreneur and new venture enthusiast. He holds an Advertising degree from […]

Open source curriculum development is transforming the education community. DIY teachers all over the world are using open source course management systems, open access textbooks, and other open source tools. Unfortunately, educators are still finding it difficult to obtain developing technology because of corporate education software limitations. On Sunday, March 15th, the SXSWi panel, “Edupunk: Open Source Education,” will discuss the […]

Preview: Are PR Agencies a Dying Breed?

We live in a digital world where information flows like wine and bloggers instinctively flock like the salmon of Capistrano.  In an age where TMI blogging and DIY  reporting are becoming the norm, will PR agencies be put on the back burner? On March 15th, the SXSWi panel, “Are PR Agencies a Dying Breed,” will discuss the Pros […]