Becca Silvas

Self Sells: How Glossier Is Delivering Beauty IRL

Emily Weiss, Founder and CEO of Glossier, has built an incredibly successful beauty brand around the idea of community and engagement with “her girl.” From the humble beginnings of a blog that started in Weiss’ apartment, Into the Gloss has since gained a cult following. More than a blog, the brand is a community and resource for beauty […]

Fluidity and Honesty: Gen Z and Identity in 2025

As a millennial, I’ve never thought much about Gen Z. Unfortunately for marketers, many brands haven’t thought much about Gen Z either, and Jaclyn Suzuki, Creative Director at Ziba Design thinks that’s a grave mistake. Gen Z today includes 5 to 20-year-olds, born between 1995 and 2010. 83 million people in the US are Gen Z and they have […]

Newsopalypse: Can Digital Really Sustain Media?

The concern for the longevity of news media in the digital age has plagued many a print media outlet. The crux of this financial problem isn’t that audiences aren’t interested in news, but that news outlets aren’t innovating to reach audiences in new places. At “Newsopalypse: Can Digital Really Sustain Media?” panelists emphasized the dire need […]

Texas State University to feature student work at Innovation Lab

Students at Texas State are doing great things. This Saturday, March 12 at SXSW Interactive, Texas State University will showcase a select group of student inventors and innovators at the Texas State Innovation Lab and Reception. Students will get the chance to rub elbows with industry leaders in tech and share their work with potential employers, donors […]

Preview: Virtual Reality - The Apocalyptic Scenario Meet Up

Meet ups at SXSW are a way to make connections and talk with like-minded Interactive attendees. At the Virtual Reality: The Apocalyptic Scenario Meet Up, Jeremy Dalton, Digital and Emerging Technologies Consultant, wants to meet people that want to talk VR – the good, the bad and the doomsday ugly. The meet up session will look […]

Preview: Dude, Where’s My Par? Making Virtual Reality Golf

At the Waste Management Phoenix Open, the 16th hole at TPC Scottsdale is one of the loudest holes in all of golf. Loudest? Didn’t you say golf? Yes. And thanks to the PGA Tour’s fantastic digital team, you can experience it for yourself. Sloane Kelley, Content Director for PGA Tour digital properties, is the woman responsible […]

SXSWedu: Teaching code is not about creating programmers

At SXSW Edu, educators and creators come together to discuss how technology, policy and innovation are affecting the future of education. In today’s public education systems there’s a fierce debate going on about teaching computer programming in schools. The fact is that if code is added to the curriculum, or anything else is added for that […]